Half the money I spend on advertising is wasted; the trouble is I don't know which half.

This infamous quote by John Wanamaker, founder of one of the first-ever American department stores, is still relevant to this day. If you're a business owner or organizational leader handling marketing, you want to be certain that you'll see a return on investment for every dollar you spend. While the amount of advertising mediums seems to grow by the day, one has remained tried and true over decades: radio.

In the United States, roughly 90% of adults are still tuning in to AM/FM radio stations each week. As a radio station operating out of Indianapolis, Indiana, Todd Huff Radio is able to reach almost all of central Indiana, from Terre Haute to Richmond. As our show expands, we are gaining new listeners every day. If you are interested in learning more about our show, audience, sponsorship packages, and other services Todd Huff Radio has to offer, please download our Sponsorship Kit, or talk with Todd directly.

There are people who listen to [Todd’s] show who have real dollars to spend, have a desire to see our economy grow, [and] put thought into their purchases.
— Jeremy Beutel, Station Manager (Freedom 95)